Andy Simpson

Monthly Whisky Market Watch by Andy Simpson – March 2, 2017


Market Watch – Jan & Feb 2017

Macallan 18 Values Soften and Diageo Silent-Still Heavyweights Dip Amid a Mixed Start to the Year.

The first two months of 2017 have been something of a mixed bag for whisky values. There was always a certain air of inevitability around a re-trace of Macallan 18 year olds following 2016’s rapid gains. The vintage 18’s older Anniversary Malt siblings, however, continue to climb.

Following 2016’s emerging trend, the market seemingly continues to de-value the scarcity of silent stills – Values for both the Port Ellen Index and the Brora Index have fallen in February with significant volatility continuing, if not increasing across both indices. On a year to date basis, the Brora index is the worst performing of the key indices.

February was also the first month to see a year-on-year decline in the number of bottles hitting auction in the UK. February 2016 saw 5,360 bottles of Scotch sold at auction in the UK where February 2017 saw 4,980. Worthy of note is Scotch Whisky Auctions held their first 0% sellers commission auction back in Feb 2016, so there was a correspondingly huge increase in volumes from the Glasgow auctioneers.

Whereas year on year volumes declined by -7.09% it was a very different story for overall values. Again, comparing February 2016 to February 2017, the £ value hitting the open market increased by 31.06% from £1,131,512 to £1,482,991. This is to be fully expected noting the quantum shift in prices through 2016.

Index Performance.

The key Rare Whisky 101 indices ranked in order of performance for February and also year to date are –

Whisky Index rankings 2017

The broadest measure of the market, the Apex1000 Index, highlights continued positivity with the holistic picture showing good upside… >2% gains have been experienced in both January and February. The Rare Malts Selection Index looks to be experiencing accelerating growth. The Rare Malts had a great 2016 with early 2017 results suggesting this cult collectible series has further to climb.

The Vintage 50 Index also highlights the growth in interest for significantly aged, vastly rare Scotch with it’s second highest monthly increase in over three years. This months result was only bettered by a 5.82% increase in September 2016.

Despite a softening of Macallan 18 values, the ‘M’ distillery still leads the pack with the vintage Anniversary Malts advancing. Looking at the indices side by side shows they’re almost on par again with the Macallan 18 index standing at 553.82 and the Macallan 25 index at 538.55.

Macallan 18 vs 25 yr old

Port Ellen and Brora show exceptional peaks and troughs across both indices. This suggests both are being governed by the collectors market. We typically see a spike as a collector is missing one or two releases from a full ‘set’, thereafter the market returns to normality. Despite the inherent spiky nature of these indices, the general trend does still remain positive.

Port Ellen vs Brora

To some degree it will also be important to see what Diageo do with pricing for the 2017 release of Port Ellen and Brora (if, indeed there is one). On the secondary market, the trend seems to be the more retail prices are inflated, the more volatility creeps into the market. 2016’s Port Ellen Special Release saw relative retail price stability; so we find ourselves asking if the retail ask price is increased this year, how far will/can it go before the normal dynamics of the market simply snap and consumers walk away?

Elsewhere in the market, it’s fantastic to see London-based Whisky.Auction manage to bust a substantial haul of fake whisky. For those interested and/or invested in the secondary market for rare whisky this issue will become ever more prolific with prices at all-time highs. If there’s one person producing fakes in the UK, there’s a terrible certainty more will be doing the same.

In summary, for the early part of the year, from a collecting perspective, It’s fascinating to see silent stills moving out of the limelight in favour of producing distilleries. Will this trend continue or has the market simply paused for breath, thus providing a good time to acquire any remaining bottles from silent stills? Rarity certainly suggests buying up remaining bottles from silent stills, but, in some cases is liquid quality letting the team down? … A polarising start to the year.



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