What We Do Infographic
01. Information
  • UK Auction Data
  • Single Malt Scotch
  • Japanese
  • Eyes on Every Bottle
  • Forensic Attention to Detail
  • Ensures 100% Accuracy for Bottle Specifity and Values
02. Intelligence
  • Data Analysis
  • Market Understanding
  • 50 Years Experience
  • Global Trend Watch
  • Alternative Asset Knowledge
  • Financial Nous
03. Insight
  • Developing an unrecognised fundamental human truth in Rare Whisky
  • A new way of viewing the Rare Whisky world that causes us to reexamine existing conventions and challenge the status quo
  • A penetrating observation about human behaviour that results in seeing RW consumers from a fresh perspective
  • A discovery about the underlying motivations that drive people’s actions.

Rare Whisky 101 are the first and only company to publish an extensive range of insight and intelligence to the whisky collector and investor. From distillery rankings based on both volume and value, to the Rare Whisky Apex 1000, 250 and 100 indices through to a number of industry leading composite performance indices.

Updated Monthly, our Rare Whisky Icon 100 index and Fine Vintage 50 chart the value performance of some iconic collectables. The Icon 100 index is designed to track the market for highly desirable, regularly traded bottles of Single Malt Scotch Whisky, not all of which have increased in value.

A more tailored approach shows the performance of various well known and heavily traded collections. The RWM18 (Rare Whisky Macallan 18 year old) Index, The RWPE (Rare Whisky Port Ellen) Index and the RWK (Rare Whisky Karuizawa) Index are three such pieces of insight.

Real-time Valuations, Consultancy and Brokerage

Real-time valuations are available here.

Other key areas of business for Rare Whisky 101 are our consultancy and rare whisky brokerage services.

Right from brand design, build and evolution to assisting with distillery design and new-build RW101 can add value at every stage.

For those who appreciate the finer things in life and wish to buy or sell larger volumes/collections of rare whisky, our discreet brokerage services are tailor made to make life easy. The ideal way to rapidly build (or dispose of) a collection of whisky whether that be for drinking, collecting or investing.

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InstantOnline Valuations

Instant valuations from our extensive database


RW101 Database Statistics Apr 2022

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Whisky Bottle Brokerage

Our discreet whisky brokerage matches buyers and sellers. Collections are priced at current open market (UK auction) values.

Whisky Barrel Brokerage

Rare whisky still held in wood. Bespoke cask brokerage service to meet an increased demand.

Rare Whisky Valuations

Rare Whisky 101 has been the trusted 'go-to' place for factual, accurate Single Malt Scotch Whisky valuations for many years.